We named it the Thoughtful Execution tree. We wanted to lead them to go wide in problem identification and hypothesis creation before zooming into a single solution. And that presenting those steps in a tree structure would encourage them to follow the steps in order.
To change the mindset of jumping too quickly into one solution, we realized that we should remind our teams of the necessary steps in a thoughtful product development process. To avoid teams ending up in this state of feeling stuck, we started thinking about ways to challenge this mindset. Is it because you designed the solution in the wrong way? Or is the underlying hypothesis not correct? Or are you even solving the right problem? But what we soon learned was that if you go from a goal directly to a single solution, and the solution doesn’t work, it's really hard to backtrack why. They then would often get excited about a particular idea that they wanted to build and ship as an A/B test, to see if it had the desired effect.
#Different spotify plans how to#
And that’s where we saw some opportunities for improvement, as what would frequently happen was this:Īfter a business goal was set, teams felt tempted to quickly jump into generating ideas on how to reach it. Lastly, we wanted to make sure that the teams had thought-through plans on how to go about trying to reach their goals. Secondly, we wanted to ensure that those goals were measurable so that we could track how our work impacts the business. Firstly, we wanted to make sure that all teams in our organization had clear goals informed by insights and our company strategy. Together, we were thinking about how to best set up our group for success, which came down to three things. I started thinking more deeply about this about five years ago when I was founding a new team at Spotify with a product lead and an engineering lead. The beauty of diversity is that people with different points of view and experiences come together and try to figure out what makes sense, it’s just that we should be more aware of our subjectivity when making strategic business decisions. The opinions you have and the choices you make are always somewhat based on gut. And when you go to work, you can’t really “leave your subjective mind behind”. Our minds only offer a subjective representation of reality, colored by emotions and past experiences. If there’s one big takeaway I’ve gotten from years of meditation training and silent retreats I’ve attended, it's that we shouldn’t blindly trust our minds.
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